TNS Worldpanel

TNS Worldpanel is our main household purchasing panel covering 25,000 households across Great Britain. We continuously monitor and track their shopping habits and demographics, lifestyle and media habits to give clients a clearer picture of their market, brand and consumers.  We also have consumer panels that cover the Fashion, Telecoms, Entertainment, Media and Personal Care markets.

From continuous tracking of purchasing and usage behaviour, to one-off bespoke studies and qualitative research, TNS Worldpanel provides clients with greater consumer insight and understanding than any other research company in the UK.

Only by combining good data, consumer panel specialists, skilled analysis and a concentration on understanding the consumer, can we truly begin to help solve existing problems, provide the right answers and guide clients to new opportunities.

We can help you with:

• Launch evaluation
• Ranging issues
• Advertising evaluation and planning
• Consumer profiling and segmentation
• Retailer performance and shopper behaviour
• Supermarket share data
• Pricing and promotions
• Market tracking
• Holistic consumer understanding from purchase through to usage
• Lifestyle and media consumption
• Listings arguments
• Category management
• Bespoke solutions