TNS Magasin

At TNS Magasin, we know about shoppers. We have been researching shopper behaviour for fifteen years, using leading edge techniques including filming and eye tracking. TNS Magasin gives retailers and manufacturers all around the world a real competitive edge in-store. We offer our clients shopper research and analysis, providing unparalleled insight with practical recommendations, as well as strategic consultancy, training and educational workshops.

Nine out of ten new product launches fail, wasting millions. Traditional research methods give only partial insight into shopper behaviour. 99% of the visual stimuli that assail the shopper in a supermarket are screened out by the brain.

Respondents are only able to describe a fraction of their behaviour in a traditional interview - up to 80% of shopping decisions are made sub-consciously. Most consumers lack the vocabulary to describe retail design and environments or the decision-making process.

At TNS Magasin, we help our clients understand that successful NPD and in-store models start, not with the consumer, but with shopper research, examining different shopper missions at the category level.

…put the shopper at the heart of your business, through:

• NPD – successful, cost-effective product launches
• Pack design – with visual cues that trigger purchase
• Point of sale material – displays with real impact
• Fixtures and merchandising – displays designed to sell
• In-store communications – in the correct location with the right content
• Store layout – improved flow control, layout and adjacencies