Media Research iTram

TNS Media Research iTRAM works with leading broadcasters, advertisers, media agencies and industry committees at the forefront of technological developments in audience measurement.

Our expertise

TNS Media Research iTRAM offers clients state-of-the-art electronic measurement of media audience behaviour. We use fixed and portable metering technology and Return Path Data (RPD) from set top boxes to deliver cutting-edge internet, TVand radio audience measurement.

Our industry sector clients

We provide global coverage and the latest audience research technology to a wide range of media clients, including BBC, ITV, Channel 4, five, BSkyB, MTV, Turner, NBC, Carat, Zenith, BARB and Ofcom.

Broadcasters use our information to evaluate the success of programmes and to devise future programming schedules. Media agencies and brand owners use TNS Media Research audience data to negotiate prices for commercial airtime and to plan advertising campaigns.

Insight services

We offer clients both a single integrated audience analysis tool and audience insight through reports and presentations.

TNS use the Return Path Data (RPD) stream from digital set-top boxes to provide accurate tracking of the channels and adverts viewers watch and the services they use.  TNS is the only organisation worldwide operating RPD audience measurement services

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Useful contacts

Picture of Richard Marks
  • Richard Marks
  • TNS Media Research
  • TNS House
  • Westgate
  • London
  • W5 1UA
  • +44 (0)208 967 0007
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